Power Hour Lunch & Learn: How to Build a Brand that Matters

According to a recent study, 60% of marketing content is considered clutter and meaningless. The reason for this is that there is a huge disconnect between how we have built and marketed our businesses historically and what customers truly care about today. As a result, most businesses are lost in a sea of sameness spending money on advertising that doesn’t work and marketing that will never connect. 

In order to overcome this disconnect, we must understand what causes it. 

In this "Power Hour", Barry Chandler will share what customers, employees and stakeholders care about today, how the world’s most-loved and most profitable businesses are leveraging this knowledge to build brands that matter and how you can apply these learnings to your own business so that marketing goes further and all stakeholders are happier.

Barry is co-founder and principal of Storyforge, a strategy company that helps founder-led businesses master their story and scale.